Under Armour and Stephen Curry became a team in 2013. Under Armour and Stephen Curry Lock In Groundbreaking Partnership It was critical that this product fit the fast-paced lifestyle of athletes, not only when it’s on their feet, so keeping them clean is an easy process. Additional testing was done to ensure that UA SlipSpeed™ could hold up in the washing machine. The shoe underwent rigorous testing to ensure that the heel transforms for the wearing occasion, while still giving you the support you need and cushioning to react to your activity level. “I was able to share some of my feedback with the team after testing out the shoe for a while, and I am excited to see it come to market for athletes and exercise enthusiasts of all abilities to take advantage of.” “When I received my first pair of UA SlipSpeed™, I was excited to have a shoe that could take me from a hard workout in the gym to running errands with the kids without the need to bring another pair of shoes along,” said Michael Phelps, World Champion Swimmer and Under Armour athlete. With their combined expertise and drawing on both athlete insights and their personal experiences as former athletes, the same product team responsible for the development of the game-changing UA SPORTSMASK set out to develop a solution to fit this unique footwear need.

“We continue to analyze athlete insights and current trends to identify new opportunities that can complement our existing suite of athlete performance solutions.” “There is a special entrepreneurial spirit at Under Armour and this product is a result of that,” said Ryan Drew, VP of Curry Brand at Under Armour. UA’s product and innovation teams remain focused on being nimble and delivering products that can solve the challenges athletes face.

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