Positive reviews that customers have given you are a great way to bring free and positive visibility in the search engine.Ĭollecting reviews are essential to improve your local SEO, as customers will go to see available reviews first when they are about purchasing something. In short, online reviews have a strong correlation in building visibility and trust online, especially in Google Search. Shopify says, for 93% of customers say that online reviews have influenced them. Reviews shown in Google My Business listing improves your local visibility on Google Search. Reviews build trust, create and show approachable experiences, build brand recognition, and drive sales to your business. Reviews are an essential tool for businesses to use. Google My Business Insights and its benefits for analytics.Business info directly from the search engine.While GMB is more geared for local businesses, it can offer unique benefits for other types of companies as well.įor example, A clear listing with detailed information is a useful recruiting tool. Including GMB in your overall marketing strategy, including your website and other advertising channels, is essential.įor example, improving foot traffic for different branches of a business can be enhanced with Google My Business. Utilizing Google My Business can help improve your results from other online marketing channels and improve return on investments. Being found on relevant terms for those services is essential. Most users start their customer journeys on Google Search, especially when searching for local businesses for services. The more space you occupy on the web, especially on Google Search, increases the opportunities your customers can see and engage with your business. Optimizing your listing and page can help your business stand out against your competitors in your local area. Through the use of Google My Business, owners of local companies can control and improve their visibility on Google Search. Google My Business (GMB for short) is a free web tool, whose goal is to help local businesses achieve higher visibility on Google Search for relevant local searches.

Google business seo